Unite 24 | Realizing a people-first employee portal with Zeiss
This session highlights the journey of Zeiss in creating a user-centric employee portal tailored to the diverse needs of its workforce. The discussion emphasizes the importance of deep user research, persona development, and cross-department collaboration to ensure the platform meets the expectations of global employees. Attendees will gain a comprehensive view of how to implement a personalized and future-proof employee experience platform while addressing technical and organizational challenges.
What you'll learn:
- How to use deep user research and personas to define platform requirements.
- Strategies for balancing IT stability with business innovation in platform design.
- Insights into addressing the unique needs of international and frontline employees.
- Best practices for aligning diverse stakeholders, including IT and business teams.
- Lessons on tailoring homepage designs and content for different personas.
- The importance of investing in search functionality and AI for seamless navigation.
Speaker:
Lena Diemer, Head of Internal Channels Corporate Brand, Communications and Public Affairs, ZEISS
Lena Diemer is Head of Internal Communication Channels at technology enterprise ZEISS (43k employees, 50 countries). She has extensive expertise in creating innovative digital products and services in various industries. Throughout her 10-year career, she delivered impact across multiple companies focusing on digital and organizational transformation, change communications, digital strategy, and innovations. She is passionate about agile leadership, empowerment, and high-performing teams. Before joining ZEISS, Lena built up her strong skill set as a managing consultant specializing in digital transformation at a boutique consultancy in Munich. Now based in Germany, she previously completed studies in the US and UK.
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