Blueprint for unifying communication and culture during Mergers & Acquisitions
The pace of Mergers & Acquisitions (M&A) in 2024 shows no signs of slowing, and while the finances often take the spotlight, the true measure of success lies in how well companies navigate the human side of these transformations. In times of significant organizational change, effective communication and a unified company culture are crucial to maintaining stability, employee engagement, and ultimately, driving business success.
In this session, we will take a deeper dive into the blueprint for M&A success. Join us for an exploration into the complexities of unifying communication and culture during M&A. This exclusive webinar will build on the insights shared in the Unite 24 panel session, focusing on actionable strategies and real-world examples from industry leaders. Whether you're navigating an upcoming or recent acquisition or looking to refine your internal communication strategy across a house of brands, this session will offer valuable takeaways for any business leader or employee experience professional.
What You'll Learn:
In this 60-minute webinar + Q&A, you’ll take away:
- Navigating Employee Concerns and Expectations: How to communicate with transparency and empathy, minimizing uncertainty and fostering trust during organizational change.
- Aligning Company Cultures: Discover the strategies successful organizations use to listen to employees and merge distinct company cultures into a cohesive and collaborative environment.
- Enhancing Employee Engagement: How top brands leverage internal communications (IC) and employee experience (EX) to drive engagement and retain top talent during mergers.
- Maintaining a Sense of Belonging: Learn how to create a unified workforce, even amidst restructuring, ensuring employees feel connected to the evolving organization.
- Proven Case Studies: Hear firsthand experiences from leaders who have guided their organizations through M&A, sharing what worked, what didn’t, and key lessons learned including how digital channels can be used as a tactic
Meet the Panelists:
- Rebecca Bainbridge – Head of Internal Communications and Employer Branding at YouGov
Rebecca is an internal communications leader with experience in large and mid-sized, rapid growth businesses where M&A, change management and organizational redesign have been key areas of focus. As Head of Internal Communications and Employer Branding at YouGov, over five years she built a global team from scratch, advising on change communications across several transformation projects at a time of vast growth for the company. This includes the largest M&A the company has ever seen, the first CEO transition and the launch of a brand-new digital workplace. Prior to YouGov, Rebecca has a wealth of experience working in IC across professional services, legal and real estate sectors. - Natalie Lord – Head of Internal Communications at WSP UK
Natalie brings a wealth of expertise in fostering employee engagement and building collaborative cultures, particularly during the complex integration processes of M&A.
Who Should Attend?
This webinar is ideal for professionals involved in M&A, including:
- Senior executives leading organizational change
- Internal communication and HR leaders
- Business transformation and strategy teams
- Corporate communications professionals
Why Attend?
In today’s ever-evolving business environment, mergers and acquisitions are a constant. But successful integration is about more than just financial outcomes—it's about how well organizations unite their people. Join this webinar to learn how to strengthen communication strategies and create a unified culture that thrives in the face of change.
Take the Next Step in Uniting Your Workforce
This deep-dive session will equip you with the tools and knowledge needed to guide your organization through M&A with confidence, ensuring a seamless transition for your employees and a successful future for your business.
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