Unlock the Power of Employee Insights with AI Reporting: Sentiment Analysis

McKinsey research shows that "organizations with strong use of people analytics see a 25% rise in business productivity, and a 50% decrease in attrition rates. However, methods for understanding employees are siloed, slow to uncover insights, and often rely on metrics geared for eCommerce, not people. Views, opens, clicks, eNPS, surveys, and attrition rates are all essential metrics, but fall short of demonstrating how employees are feeling.

Digital analytics skill gaps are also hindering organizations abilities to effectively leverage people analytics. McKinsey’s survey uncovered that 40% of respondents cite a lack of digital analytics capabilities as the biggest technology role gap in organizational performance.

The importance of actionable employee analytics is clear, however, most enterprises today are struggling to understand who their people are, and what they need. Enter AI Reporting. Unily AI Reporting uses modern data processing techniques to help large enterprises make effortless data-driven decisions to optimize Organizational Velocity.

AI Reporting: Sentiment Analysis is the first offering in the revolutionary feature set from Unily. Sentiment Analysis enables large enterprises to make data-driven decisions about people, campaigns, and content through an easy understanding of employee perceptions.

The Need for AI Reporting

Traditional methods for understanding employees like surveys, exit interviews, and eNPS scores often fail to provide actionable insights. These tools tend to capture fragmented, quickly outdated data, leaving HR and Internal Communications leaders grappling with incomplete pictures of employee engagement.

Why does this matter?

• Deeper Employee Understanding: Senior stakeholders need a real-time pulse on employee perceptions to foster engagement and loyalty.
• Informed Decision-Making: Moving beyond basic metrics like clicks and views, organizations need insights into how different audiences perceive campaigns and content.
• Broader Analytics Access: Intranets are no longer just the domain of internal communicators. People teams and senior leadership are searching for tools to inform HR initiatives and measure initiative performance.

This is where AI Reporting: Sentiment Analysis steps in, filling the gap and transforming employee data into a strategic asset.

AI Reporting: Sentiment Analysis

AI Reporting: Sentiment Analysis, is the first in Unily’s suite of AI-powered reporting tools.

Purpose built for large enterprises, Sentiment Analysis uses Natural Language Processing (NLP) to provide highly actionable insights from vast amounts of interaction data aggregated across content, comments, replies, and more, across the entire employee experience.

Sentiment Analysis democratizes employee understanding by enabling data analysts and business users alike to easily know what entire or specific audiences need.

Key Features

1. Natural Language Processing (NLP): Analyzes vast amounts of data including employee comments and social activity to uncover authentic perceptions.
2. Filters & Refiners: Users can segment insights by audience or content type, providing clarity on what’s working and for whom.
3. Visualizations:
   • Overall Sentiment: A quick snapshot of employee perceptions.
   • Overall Emotion: Deeper insights into eight core emotions, striking a balance between granularity and simplicity.
   • Sentiment Trend Dashboard: Track sentiment over time to measure the impact of initiatives.

With intuitive dashboards and easy-to-interpret visualizations, Sentiment Analysis makes people data accessible to both data professionals and business users in large enterprises.

Use Cases

1. Real-Time Employee Insights

In the past, HR leaders often relied on lagging indicators like turnover rates, exit interviews, or survey results, which provided limited insight into real-time employee sentiment.

With Sentiment Analysis, HR leaders gain real-time visibility into employee perceptions through Overall Sentiment and Overall Emotion visualizations. This allows them to act swiftly to improve engagement and reduce churn when it matters most.

HR teams can proactively address issues, fostering a more engaged and satisfied workforce.

2. Enhanced Content Performance

Content creators often struggle to gauge how their work resonates with employees, relying on surface-level metrics like clicks and views.

Sentiment Analysis enables content creators to understand how different audiences perceive their communications. By analyzing comments and social interactions, they can create more impactful content tailored to employee needs.

With improved content effectiveness, enterprises will see greater engagement with communications and better overall employee engagement.

3. Goal-Oriented HR Initiatives

HR leaders have always found it challenging to measure the effectiveness of their initiatives, with engagement metrics often disconnected from emotional drivers.

The Sentiment Trend visualization within the Sentiment Analysis dashboard allows HR leaders to track performance over time and set data-driven goals.

With this new capability, HR teams can start by identifying underserved audiences and tailoring programs to meet specific needs, and go on to demonstrate measurable results to stakeholders, driving strategic value across the organization.

Unlocking Untapped Employee Data with Unily Sentiment Analysis

Once installed, Sentiment Analysis begins tracking insights immediately, providing organizations with a wealth of actionable data from day one.

• Actioning Employee Data: Process vast employee datasets to deliver meaningful insights.
• Empower HR and Communication Teams: Intuitive dashboards enable teams to respond to employee needs proactively.
• Boost Engagement and Retention: Real-time insights help you create initiatives that resonate with employees.

AI Reporting: Sentiment Analysis enables enterprises to leverage AI within a governed, secure environment. Purpose built for large enterprises, organizations can now leverage advanced analytics to unlock the full potential of their workforce, driving engagement, productivity, and loyalty.

Unily customers on the Amplify module can head to the Feature Store today and download Sentiment Analysis to experience the future of AI Reporting.