Employee Advocacy

Make your most engaged employees your biggest advocates with Unily.

Employee advocacy is the promotion of an organization by its staff members, this includes anyone within the company from head office to frontline. Employees are seen as a highly trusted source of information, making them the perfect advocate for a brand. Empower your employees to share insights about their workplace, open roles, and more.

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Testimonials

Hospitality

"The last 12 months have been a record-breaking success for our organization, and it is no coincidence that the growth we are seeing as a business is happening in parallel with our industry-leading engagement program."

Phillipe Zuber CEO, Kerzner International

Professional Services

"Our intranet has a high degree of engagement and readership - we're really seeing our community come alive."

Lui Mancinelli SVP Marketing, Communications and PR, Stantec

Professional Services

"As our colleagues are used to using Facebook, Twitter, and so on - to have the same great user experience with an internal tool is a gift for them."

Raphaèle Lhomel Deputy Head of Communications, Adecco

Travel & Transport

"By providing this new, mobile Unily intranet solution to our 44,000 colleagues, we are helping them to connect and communicate more effectively, which ultimately means a more consistent, high-quality service delivered to customers."

Drew McMillan Director of Colleague Communication and Engagement, British Airways

Pharmaceuticals

"Before Unily, our digital workplace was essentially useless. No one went there for anything, and it was not used as a communication channel at all. Because of this, we had no way to get content out to employees who needed it, and it took employees 50% longer to find the information they needed to get their job done – if they could find it at all. This led to people going to ‘who they knew’ rather than getting the official information from the intranet."

Travis Gregory Associate Director, IT, Biogen

Travel & Transport

"The Unily platform allows our employees to access relevant content more quickly, choose how and when they stay informed and take advantage of opportunities to collaborate more effectively with colleagues."

Carly Nankin Head of Internal Communications and Engagement, Cathay Pacific

Make it easy for your employees to become your biggest advocates

Give your biggest advocates a voice

Centralize ambassador resources

Advocacy made easy, straight to social

Expand the talent pool

Reward your loudest advocates

Track employee engagement

Give your biggest advocates a voice

Start by giving your biggest advocates a voice. Identify your champions using comprehensive platform analytics. Gather anecdotal evidence and information on which team members are top sharers and potential untapped brand advocates.

Make it as easy as possible for employees by creating content that is easily shareable with just a few clicks. Motivate employees to promote a positive employer brand message, helping you to better reach potential candidates.

Centralize ambassador resources

Employee advocacy is difficult when teams don’t know where to find content they can share. Using an enterprise platform like Unily means you benefit from enterprise IA, powerful search, and deep integrations, so all of your brand assets, user content, and jobs are in logical, searchable, easy to find locations from the start.

Improve access even more, and create exclusivity through a dedicated community for ambassadors, where they can see the latest content and jobs available to share, whether they are on mobile or desktop.

Enterprise Knowledge Management

Advocacy made easy, straight to social

Create ready-to-share content, with embedded suggested messaging, for major social media sites including Facebook, X, and LinkedIn.

Use your workforce muscle to spread the word about your organizational culture or the latest job openings, helping you boost your social presence to talent acquisition. Put your latest content at the fingertips of your employees and make sharing simple.

Expand the talent pool

Authentic representations of the company culture attract like-minded people, who are more likely to be engaged and productive employees. Reach a broader audience, including candidates who are not actively seeking new opportunities but take notice of a trusted advocate within their network.

Keep open vacancies up to date on your intranet platform, and make it easy for employee advocates to find and share new jobs. Mobilize your employees’ networks to find more workers like them.

Reward your loudest advocates

Encourage employee advocates to continue promoting the company through features like gamification, by making participating fun and rewarding. Unily encourages employees to take part by providing kudos and recognition for sharing, clicking, and engaging. Employees earn points and move up a prominent leaderboard resulting in more visibility for your advocacy program, leading to more advocacy.

Employee Recognition

Track employee engagement

Learn what resonates with real-time analytics reporting, allowing you to easily source your biggest brand champions across your enterprise. Use profile segmentation to track engagement by key audiences and tailor your messaging.

Use insights to encourage engagement and create more effective content. Drive better engagement and employee advocacy with out-of-the-box intranet analytics and reporting.

Intranet Analytics

Enterprise Knowledge Management

Create ready-to-share content, with embedded suggested messaging, for major social media sites including Facebook, X, and LinkedIn.

Keep open vacancies up to date on your intranet platform, and make it easy for employee advocates to find and share new jobs. Mobilize your employees’ networks to find more workers like them.

Employee Recognition

Use insights to encourage engagement and create more effective content. Drive better engagement and employee advocacy with out-of-the-box intranet analytics and reporting.

Intranet Analytics

Employee Advocacy FAQs

What is brand advocacy?

Brand advocacy is a marketing and branding strategy where individuals – either external, such as customers and fans, or internal, such as employees – actively promote and recommend a company's products, services, or brand to their networks. These advocates support the brand because they genuinely believe in its value, often due to positive personal experiences or a strong connection with the brand’s values and mission.

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Why is employee advocacy so important?

Employees can be an organization's best asset. Building employee advocacy can significantly extend the reach of the company's message, making it more authentic and trustworthy. Endorsements coming from real people within the company tend to be perceived as more genuine than traditional corporate advertising. It’s a free marketing strategy that also acts as a metric for how well your organization is doing internally.

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What are the benefits of employee advocacy and engagement?

Brand awareness:Helps brands retain control over brand messaging, and allows the sharing of company good news stories.
Attract talent: A strong employee advocacy program showcases a company's culture and values, making it more attractive to prospective employees. When current employees speak positively about their workplace, it can attract like-minded individuals to the organization. This increases job applications and reduces recruitment costs.
Brand perception: The brand’s authority increases through subject-matter expertise for industry thought leadership.
Extended reach: Employees have their own networks of friends, family, and professional contacts. When they share content about their company, they significantly extend the reach of the message beyond the company's direct followers to a wider and potentially more diverse audience.
Employee satisfaction and retention: When employees are encouraged to share their work experiences, it can lead to increased job satisfaction and a sense of pride in their workplace. This, in turn, can lead to higher retention rates as employees feel more connected and valued.
Cost-effective marketing: Employee advocacy is a cost-effective way to amplify marketing efforts. Instead of spending large amounts on paid advertising, companies can leverage their employees' networks to gain visibility.
Increased revenue: Employee advocacy is a cost-effective way to find new customers, increasing the bottom line.

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What is an example of employee advocacy?

An example of employee advocacy is an employee sharing their workplace milestone on social media. Employee advocacy examples on social media can also include sharing details of a company event, new product launches, or simply sharing pride in their workplace.

Employees can also share company job vacancies - on or off social media, brand merchandise, re-share blog posts and more. Other advocacy programs include employees speaking at events or sharing their subject matter expertise on social media. Encouraging employees to build their own personal brands can be an effective way of building employee advocacy.

There are many types of employee advocacy, and what works best for the organization will depend on a number of factors, including size, maturity, business type, and location.

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What are real methods for enabling employee advocacy? Employee advocacy programs can take many forms, depending on a company’s goals, culture, and the platforms their employees are most active on. Examples include:

Social media sharing program
Employee blogging initiative
Employee rewards and gamification
Internal content creation contests
Thought leadership programs

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What is the role of HR in employee advocacy?

HR plays a vital role in employee advocacy. Their position allows them to act as a bridge between the company's management and its employees.

HR can contribute by creating a supportive culture, developing policies and guidelines, training and empowering employees to share more about the organization, identifying and supporting ambassadors, communicating the value of advocacy, recognizing and rewarding the best advocates, and monitoring and reporting on advocacy.

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Explore Customer Stories

Across the globe, in every industry, Unily is empowering workforces to connect and thrive.

See all case studies

Hospitality

99%

adoption across Atlantis Dubai's 6,000+ staff

“The last few years have been a record-breaking success for Kerzner International... It’s no coincidence that the advancements we have seen in our colleagues’ emotional engagement have happened in parallel with the evolution of our digital employee experience platform and our partnership with Unily.”

Philippe Zuber
CEO at Kerzner International

Read the case study

unily-and-estee-lauder-companies-selected-as-worlds-best-intranet-of-2022-by-nielsen-norman-group

Retail

60k+

employees working across diverse roles and locations, with brands sold in more than 150 countries

“It was really important that we had a company that could grow with us. We're ambitious here. We really care about employee engagement and employee efficiency... We needed somebody that was going to have the ambition for that. And Unily's has been that partner.”

Kerry O'Donnell
Executive Director Technology Lead for Global Communications and Corporate Functions at The Estée Lauder Companies

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Energy

$41.6m

saved every year in time, due to a 66% increase in productivity

"We find the Unily tool really good for us because of the ability to easily integrate, particularly around our SharePoint applications. We can also integrate with our other existing tools, like ones we use for expenses, or for timesheet approval, etc."

Jon Salt
Product Line Manager - Communications, Shell

Read the case study

Travel & Transport

4.9m

user sessions in it's first year of launch, with 79% mobile app users.

“The introduction of The Hub has transformed the way we connect and interact with our employees globally. The technical qualities of the solution itself and the great care we have taken in its design have combined to enable us to engage with employees who were previously hard to reach. It has provided a brand-enhancing addition to our employee experience”

Tony Reynolds
General Manager of Employee Experience at Cathay Pacific

Read the case study

Employee Advocacy

Make your most engaged employees your biggest advocates with Unily.

Testimonials

Make it easy for your employees to become your biggest advocates

Give your biggest advocates a voice

Centralize ambassador resources

Advocacy made easy, straight to social

Expand the talent pool

Reward your loudest advocates

Track employee engagement

Employee Advocacy FAQs

An award winning employee experience platform

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Get started. Get your personalized demo.

Explore Customer Stories

“It was really important that we had a company that could grow with us. We're ambitious here. We really care about employee engagement and employee efficiency... We needed somebody that was going to have the ambition for that. And Unily's has been that partner.”

"We find the Unily tool really good for us because of the ability to easily integrate, particularly around our SharePoint applications. We can also integrate with our other existing tools, like ones we use for expenses, or for timesheet approval, etc."

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