Employee advocacy is the promotion of an organization by its staff members, this includes anyone within the company from head office to frontline. Employees are seen as a highly trusted source of information, making them the perfect advocate for a brand. Empower your employees to share insights about their workplace, open roles, and more.
"As our colleagues are used to using Facebook, Twitter, and so on - to have the same great user experience with an internal tool is a gift for them."
"Unily enables colleagues to stay up to date, share knowledge and collaborate, and ultimately helps us work smarter as we seek to continue to innovate and grow as a business."
"The last 12 months have been a record-breaking success for our organization, and it is no coincidence that the growth we are seeing as a business is happening in parallel with our industry-leading engagement program."
Start by giving your biggest advocates a voice. Identify your champions using comprehensive platform analytics. Gather anecdotal evidence and information on which team members are top sharers and potential untapped brand advocates. Make it as easy as possible for employees by creating content that is easily shareable with just a few clicks. Motivate employees to promote a positive employer brand message, helping you to better reach potential candidates.
Employee advocacy is difficult when teams don’t know where to find content they can share. Using an enterprise platform like Unily means you benefit from enterprise IA, powerful search, and deep integrations, so all of your brand assets, user content, and jobs are in logical, searchable, easy to find locations from the start. Improve access even more, and create exclusivity through a dedicated community for ambassadors, where they can see the latest content and jobs available to share, whether they are on mobile or desktop.
Discover fresh insights into what employees want from their communications and technology, and how to create a frictionless digital employee experience.
Authentic representations of the company culture attract like-minded people, who are more likely to be engaged and productive employees. Reach a broader audience, including candidates who are not actively seeking new opportunities but take notice of a trusted advocate within their network. Keep open vacancies up to date on your intranet platform, and make it easy for employee advocates to find and share new jobs. Mobilize your employees’ networks to find more workers like them.
Encourage employee advocates to continue promoting the company through features like gamification, by making participating fun and rewarding. Unily encourages employees to take part by providing kudos and recognition for sharing, clicking, and engaging. Employees earn points and move up a prominent leaderboard resulting in more visibility for your advocacy program, leading to more advocacy.
Learn what resonates with real-time analytics reporting, allowing you to easily source your biggest brand champions across your enterprise. Use profile segmentation to track engagement by key audiences and tailor your messaging. Use insights to encourage engagement and create more effective content. Drive better engagement and employee advocacy with out-of-the-box intranet analytics and reporting.
Brand advocacy is a marketing and branding strategy where individuals – either external, such as customers and fans, or internal, such as employees – actively promote and recommend a company's products, services, or brand to their networks. These advocates support the brand because they genuinely believe in its value, often due to positive personal experiences or a strong connection with the brand’s values and mission.
Employees can be an organization’s best asset. Building employee advocacy can significantly extend the reach of the company's message, making it more authentic and trustworthy. Endorsements coming from real people within the company tend to be perceived as more genuine than traditional corporate advertising. It’s a free marketing strategy that also acts as a metric for how well your organization is doing internally.
An example of employee advocacy is an employee sharing their workplace milestone on social media. Employee advocacy examples on social media can also include sharing details of a company event, new product launches, or simply sharing pride in their workplace.
Employees can also share company job vacancies - on or off social media, brand merchandise, re-share blog posts and more. Other advocacy programs include employees speaking at events or sharing their subject matter expertise on social media. Encouraging employees to build their own personal brands can be an effective way of building employee advocacy.
There are many types of employee advocacy, and what works best for the organization will depend on a number of factors, including size, maturity, business type, and location.
Employee advocacy programs can take many forms, depending on a company’s goals, culture, and the platforms their employees are most active on. Examples include:
HR plays a vital role in employee advocacy. Their position allows them to act as a bridge between the company's management and its employees. HR can contribute by creating a supportive culture, developing policies and guidelines, training and empowering employees to share more about the organization, identifying and supporting ambassadors, communicating the value of advocacy, recognizing and rewarding the best advocates, and monitoring and reporting on advocacy.
EASY SHARING, DIRECT TO SOCIAL
Create ready-to-share content, with embedded suggested messaging, for major social media sites including Facebook, X, and LinkedIn. Use your workforce muscle to spread the word about your organizational culture or the latest job openings, helping you boost your social presence to talent acquisition. Put your latest content at the fingertips of your employees and make sharing simple.