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Blueprint for unifying communication and culture during Mergers & Acquisitions

The pace of Mergers & Acquisitions (M&A) in 2025 shows no signs of slowing, and while the finances often take the spotlight, the true measure of success lies in how well companies navigate the human side of these transformations. In times of significant organizational change, effective communication and a unified company culture are crucial to maintaining stability, employee engagement, and ultimately, driving business success.

In this session, we take a deeper dive into the blueprint for M&A success. Watch for an exploration into the complexities of unifying communication and culture during M&A. This webinar builds on the insights shared in the Unite 24 panel session, focusing on actionable strategies and real-world examples from industry leaders. Whether you're navigating an upcoming or recent acquisition or looking to refine your internal communication strategy across a house of brands, this session offers valuable takeaways for any business leader or employee experience professional.

What You'll Learn:

In this 60-minute webinar + Q&A, you’ll take away:

  • Navigating Employee Concerns and Expectations: How to communicate with transparency and empathy, minimizing uncertainty and fostering trust during organizational change.
  • Aligning Company Cultures: Discover the strategies successful organizations use to listen to employees and merge distinct company cultures into a cohesive and collaborative environment.
  • Enhancing Employee Engagement: How top brands leverage internal communications (IC) and employee experience (EX) to drive engagement and retain top talent during mergers.
  • Maintaining a Sense of Belonging: Learn how to create a unified workforce, even amidst restructuring, ensuring employees feel connected to the evolving organization.
  • Proven Case Studies: Hear firsthand experiences from leaders who have guided their organizations through M&A, sharing what worked, what didn’t, and key lessons learned including how digital channels can be used as a tactic

Meet the Panelists:

  • Emily Wheeler - Consultant at Integral: Change and Employee Experience Agency
    Emily ventured into the consulting world after leaving her 14-year career in-house with some of the largest technology companies in the world. Having experienced all facets of corporate communications, she found her passion in change management communications and set her sights on bringing that knowledge to clients undergoing strategic transformation. Having led global teams at both publicly-traded and privately backed enterprises, she understands how to navigate evolving dynamics, diverse stakeholders, and competing priorities to ensure her clients succeed in both the short and long term.
  • Anne-Marie Ferrara - Vice President, Global Digital Experience at WSP
    Anne-Marie is passionate about ideas and technologies that bring value to customers. At WSP Global, she is responsible for enhancing digital employee experience for 73,900 employees globally. She enjoys taking on complex projects and bringing them to market in a way that is simple for the end-user.
  • Margie Dolch - Implementation Consultant at Unily
    Margie has over a decade of digital comms experience and launched Celanese's intranet in 2018. She was later recognized by Unily as a Community Ambassador for her engagement with members of the Universe community. Since joining Unily in 2022, she has enjoyed helping clients launch their sites.

Who Should Attend?

This on-demand session is ideal for professionals involved in M&A, including:

  • Senior executives leading organizational change
  • Internal communication and HR leaders
  • Business transformation and strategy teams
  • Corporate communications professionals

Why Watch?

In today’s ever-evolving business environment, mergers and acquisitions are a constant. But successful integration is about more than just financial outcomes—it's about how well organizations unite their people. Watch now to learn how to strengthen communication strategies and create a unified culture that thrives in the face of change.

Take the Next Step in Uniting Your Workforce

This deep-dive session will equip you with the tools and knowledge needed to guide your organization through M&A with confidence, ensuring a seamless transition for your employees and a successful future for your business.

Using Unily for employee communication during mergers and acquisitions (M&As)

Large-scale change requires a sophisticated communications platform. Unify brands, people, and content from once-disparate companies into a single platform that brings people, knowledge, and technology together.

Learn more

Kaz Hassan - Senior Community & Partner Marketing Manager

By Kaz Hassan

Senior Community & Partner Marketing Manager

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