Ask an internal comms expert - part 2

The state of internal communications in 2023

Internal communicators should be well into laying the foundations for making 2023 a great year. But with the spotlight still shining on employee engagement, burnout, and inclusivity, have ICs got everything they need to continue to ride the momentum of last year and prove their value to the organization in overcoming these hurdles?

To assist, we bought together a panel of internal communications experts to help share advice, insights, tips, and tricks for the questions that ICs actually have when it comes to navigating the year ahead. 

In our last session, our experts answered a range of questions, including on the topic of:

• How ICs can do more with less budget
• What the skill expectations of internal communicators are, and what qualifications ICs should consider
• Gen-Z in the workforce, and how to address the generational differences
• Making the most of metrics – should ICs focus on targets, or has this moved to listening to employees rather than increasing scores
• Tips for tackling communications fatigue within the workforce

On the agenda

At the end of our last webinar, we still had over 25 unanswered questions that our panelists didn’t get a chance to weigh in on. So, in this webinar, our panel have reunited to answer your burning questions, covering topics such as:

• Feeding back on engagement: How can you manage the expectation of your stakeholders?
• What success looks like: Does an email opened = engagement?
• Bridging the technology age gap: Channel strategy for multi-generational workforces
• The language barrier: When it comes to language and tone, should corporate-speak stay?

Meet your expert panel

Jennifer Sproul - Chief Executive at Institute of Internal Communications

Jennifer brings a wealth of knowledge on broad internal communications trends as well as best-practice strategy advice to the panel. She is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal communication, setting standards for more than 70 years through qualifications, career development, thought leadership, and best practice.

Drew Munn - Future Impact Advisor at Gallagher

Drew is Gallagher's expert for all things digital, and brings with him valuable experience and knowledge from his time at Gallagher as a digital director. With offices around the world, Gallagher has been delivering value through communications for more than 20 years. From transforming workplace culture to championing healthy lifestyles, everything Gallagher does is linked to a strategic business objective – and designed to elevate every aspect of the employee experience.

Advita Patel - Co-founder at A Leader Like Me and Comms Rebel

Advita is the Managing Director of Comms Rebel, an internal communication and employee experience consultancy based in Manchester, UK. Comms Rebel encourages businesses to take the leap and revolutionize the way they communicate within their organization by using effective measurement techniques and creative tools. Advita is a chartered PR practitioner, a Board Director, and a fellow of the Chartered Institute of Public Relations.

A Leader Like Me is a platform for women of color, with the aim to build an empowering community where under-represented individuals can learn from each other and gain information, insights, and inspiration that create confidence and career progression.

Kaz Hassan - Employee Experience Industry Lead at Unily

Having spent the last six years immersed in the employee experience space, Unily's own Kaz Hassan has a reputation for being ahead of the latest trends and best-practices on everything from digital transformation to internal communications. Over the course of his career he has worked in varied roles, from change management at Arriva to rolling out more than 20 intranets as a consultant at Unily. Kaz joined Unily in 2018 and is now a regular speaker at industry events, including presenting regional Masterclasses and conferences around the world.