Unily Connect series: HubSpot

Feb 27, 2020

In this series, we look at potential integrations with Unily. By taking advantage of Unily Connect, you can unite your digital landscape and provide a single pane of glass experience for all your users. Our one-stop-shop approach will result in more consistent and efficient user experiences for your users, which in turn will increase platform adoption and productivity. This week's article will focus on integration with HubSpot, which offers a full stack of software for marketing, sales, and customer service.

Unily and HubSpot integration

Integrating applications with Unily Connect lets you cut through the noise created by multiple systems, streamlines logging in by having a single sign-on, and provides one highly polished, consistent user experience across your entire digital landscape. Below we highlight some of the potential benefits for your business when integrating Unily with HubSpot.

Boost sales activity with targeted views of HubSpot sales deals

Salespeople are incredibly busy – they spend one-third of their time talking to prospects, 21% of their time writing emails, 17% on admin, 17% prospecting and researching leads, 12% going to internal meetings, and, finally, 12% scheduling calls. Integrating HubSpot with Unily enables you to focus their attention on the data that matters most, creating digital experiences that help them be at their best.

You'll want to cover some or all the stages in the sales process that your salespeople should keep an eye on. Luckily, HubSpot gives you lots of options to choose from. The key is to select the steps in the sales process that are most relevant. With Unily, and integration with HubSpot, you can create different leads dashboards and target them to teams or individuals.

We know that salespeople need to be inspired, challenged, and given a competitive edge. For example, you may have one sales team which could benefit from having deals lost highlighted. You could create an in-depth dashboard, making deals lost prominent, or pull the data into a widget and showcase anywhere on your Unily digital workplace.

This is an example of what could be possible using the Unily integration framework.

Produce successful content strategies with easy access to analytics

A recent HubSpot report tells us that 70% of marketers are actively investing in content marketing. Successful content marketing relies on robust content strategies, which, in turn, require data, refinements and learnings. You can't create a successful content strategy without understanding where your traffic is coming from, who you're aiming your content at, and how your target audience is getting to your site.

Integrating Unily with HubSpot allows you to create custom analytics dashboards to serve any purpose. For instance, you could show everyone in your organization statistics on the performance of recent content, establishing context, and highlighting your efforts. Or you could create a manager-level dashboard for reporting purposes.

HubSpot analytics shine a bright light on any gaps you have in your content strategy. For example, there could be locations that you're not targeting or unexplored traffic sources. You may also discover that your paid campaigns are particularly impactful for certain keywords - let your stakeholders see for themselves the value you're creating and get that all-important buy-in.

This is an example of what could be possible using the Unily integration framework.

Create winning campaigns with accessible lead capture information

CTAs are crucial in getting people through your website journeys - it's been shown that personalized CTAs are 202% more effective than generic CTAs - while impactful forms capture invaluable prospect information. But for you to find the ideal solution, you need to carry out lots of A/B testing, which HubSpot allows you to implement successfully. Through integration, you can display the results in Unily widgets, giving your marketing and campaign managers a clear overview of what's working, and what could benefit from further tweaks.

Your marketing department should have their fingers on the pulse in the marketplace and current marketing activities. Now, at a glance, they can discover how their CTAs or HubSpot forms are performing the second they log on to Unily, with no more switching between applications. If they want to drill down further into the statistics, they can click through to access HubSpot.

Let's say your marketing managers are only using 30% of the information available on HubSpot – then they don't need to see anything else. Through integration, you're focussing their attention with personalized digital experiences, improving efficiency that could entirely alter their approach to campaigns, and ultimately bring more value.

This is an example of what could be possible using the Unily integration framework.