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Unite 24 | Scaling a social strategy with content that counts with Alshaya Group

Explore how Alshaya Group successfully scales its social strategy to connect a diverse, distributed workforce across 70 brands in 17 countries. In this insightful session, Laura Jameson, Head of Communications, shares how Alshaya uses engaging, purpose-driven content and a mobile-first approach to foster collaboration, recognition, and alignment. Learn how to create thriving communities, drive frontline engagement, and align social strategies with organizational goals for impactful results.

What You'll Learn:

How to embed social content into business strategy for maximum alignment and engagement.
Techniques for building thriving communities and encouraging user-generated content.
Best practices for managing mobile-first content to engage a distributed workforce.
Insights into leveraging podcasts, recognition programs, and frontline-focused tools to foster connection.
Real-world examples of social’s impact on employee engagement and customer satisfaction scores.

Meet the speakers:

Laura Jamieson, Head of Internal Communications, Alshaya Group

Laura is a seasoned expert in strategic internal communications and employee engagement having worked across multiple industries and regions. With a proven track record of understanding business needs to develop and deliver bespoke communications strategies and drive employee engagement. She is a true advocate for the power internal communications and employee experience.

Unite 24 | Scaling a social strategy with content that counts with Alshaya Group

What You'll Learn:

Meet the speakers:

Laura Jamieson, Head of Internal Communications, Alshaya Group

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