Unite 25, Oct 7-8 | Nashville

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Unite 24 | For every bird, there's a nest: Introducing the Arc’teryx journey to building Bird Nest

On-Demand
1 hour

Dive deep into the journey of premium outdoor apparel and equipment brand, Arc'teryx, in creating "Bird Nest," their centralized employee experience platform. The discussion highlights the company's transition from fragmented communication tools to a seamless, scalable intranet. Arc'teryx's leaders share their experiences, challenges, and triumphs in fostering connection and engagement across their global workforce.
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What you'll learn:

  • How to design and implement a scalable, employee-first intranet.
  • The importance of alignment between technology and communication teams for effective platform rollout.
  • Strategies to overcome challenges like fragmented data and change management during implementation.
  • Insights into driving platform adoption through creative launch events and senior leadership engagement.
  • The significance of ongoing iteration, feedback, and user-centric design in building a successful platform.

Meet the speakers:

Carla Kadi, Internal Brand Communications Manager, Arc'teryx

Carla is a dynamic Communications professional with over five years of experience at Arc'teryx, where she currently leads as the Manager of Brand Communications leading Employee Communications within Arc’teryx. In this role, she drives strategic...

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Brook Robertson, Senior Project Manager, Arc'teryx

Brook Robertson, PMP is a seasoned Project Manager at Arc'teryx, specializing in the implementation of digital solutions that enhance organizational efficiency and user experience. With over a decade of experience in project and product management,...

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Eleanor Bayley-Carter, Brand Content Strategist, Arc'teryx

Eleanor Bayley-Carter is a Brand Content Strategist at Arc'teryx. In her role, she focuses on developing and implementing content strategies that align with the brand's identity and engage its audience effectively. Eleanor's expertise lies in...

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