Unite 24 | For every bird, there's a nest: Introducing the Arc’teryx journey to building Bird Nest

What you'll learn:

• How to design and implement a scalable, employee-first intranet.
• The importance of alignment between technology and communication teams for effective platform rollout.
• Strategies to overcome challenges like fragmented data and change management during implementation.
• Insights into driving platform adoption through creative launch events and senior leadership engagement.
• The significance of ongoing iteration, feedback, and user-centric design in building a successful platform.

Speakers:

• Carla Kadi, Internal Brand Communications Manager, Arc'teryx
  Carla is a dynamic Communications professional with over five years of experience at Arc'teryx, where she currently leads as the Manager of Brand Communications leading Employee Communications within Arc’teryx. In this role, she drives strategic initiatives that enhance brand storytelling internally and spearheads employee communications and fostered cross-functional collaborations. Earlier in her career within Retail Communications at Arc’teryx, Carla developed and executed an internal communications strategy, elevating team alignment through a weekly publication. Carla thrives in fast-paced, evolving environments, consistently delivering impactful results.
• Brook Robertson, Senior Project Manager, Arc'teryx
  Brook Robertson, PMP is a seasoned Project Manager at Arc'teryx, specializing in the implementation of digital solutions that enhance organizational efficiency and user experience. With over a decade of experience in project and product management, Brook has successfully led key initiatives, including the launch of Bird Nest intranet, which transformed internal communication and resource management for the company. Passionate about innovation and technology, Brook focuses on delivering tools that foster collaboration and streamline operations for teams globally.
• Eleanor Bayley-Carter, Brand Content Strategist, Arc'teryx
  Eleanor Bayley-Carter is a Brand Content Strategist at Arc'teryx. In her role, she focuses on developing and implementing content strategies that align with the brand's identity and engage its audience effectively. Eleanor's expertise lies in crafting compelling narratives and overseeing content creation across various platforms to enhance brand storytelling and customer engagement.